… Continuation to the previous post “Design is not look and feel, Design is how the product works”.
So normally a product, which has not undergone through the UX/UCD/Usability process, will have lots of negative impact on the business side. It is noticed that the product owner wants to build the product and release to the market, so that the revenue starts flowing in.
Typically the product link is shared to few friends, relatives, contact etc. Now-a-days its easier to release in the social sites. Tough many of them may not be needing the product, still they will critic first. (Actually it’s a human tendency. Always a person looks at the negative point of anything on earth).
Once the product team gets the feedback, they start spending time on analyzing the product, “specially, the look and feel”. The product team thinks that the user is talking about the Look and…
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