Wrong Design Sense (1) – User testing being Illegal

UX and UI
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It’s an incident TUXI faced a week back with a Product owner. The client’s product has to be re-designed. As usual, an introduction meeting was conducted over skype with the client. One of our TUXI member was talking to them he was asking them the budget & schedule. The answer was “we have not budgeted for UX  & Schedule is ASAP”.

Good! No problem. Client wanted us to tell us the amount and let them know and also about the schedule as well. Hence our friend told an approximate cost to them. Why so costly? A big question.  As part of our conversation the TUXI member talked about the user testing i.e. Identification and invitation of users, Involvement of users etc.

So here is a part of our conversation wanted to share …

Wrong sense of UX- People think gifting users for User survey or testing is BRIBE

We will be sharing, What happened after that and how we tackle.

But if you are UX professional or a user researcher. what do you think ?What would you have done or answered?

Please reply few of your thoughts or experience. It will help others as well.

What is design? – Part 2

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UXIBLOG

… Continuation to the previous post “Design is not look and feel, Design is how the product works”.

Design is not UI Design is how it works

So normally a product, which has not undergone through the UX/UCD/Usability process, will have lots of negative impact on the business side. It is noticed that the product owner wants to build the product and release to the market, so that the revenue starts flowing in.

Typically the product link is shared to few friends, relatives, contact etc. Now-a-days its easier to release in the social sites. Tough many of them may not be needing the product, still they will critic first. (Actually it’s a human tendency. Always a person looks at the negative point of anything on earth).

Once the product team gets the feedback, they start spending time on analyzing the product, “specially, the look and feel”. The product team thinks that the user is talking about the Look and…

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What is Design? – Part 1

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UXIBLOG

Design is not UI Design is how it worksIt’s a small story to know, how the product’s owner/stake holders think the term “Design”. This blog is just to share our experience before developing the UX designing for a Indian Product. This is not hurt anybody or pointing at someone.

It’s a small incident recently we faced with one of our prospect and we asked for a demo on their product. So on a beautiful day the demo was scheduled. Before explaining about the product the presenter took some time to tell us what exactly they want. The gentleman told us that they want us to improve the DESIGN of the product.

Anyways! The demo started……..

During the demo we observed, many times the presenter was mentioning the word “UI has to be improved, Design has to be improved, this screen does not look good etc.” Demo went for 45-60 minutes.

At the end, we noticed that they wanted…

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What is design? – Part 3

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#UX, #UXD

UXIBLOG

As a startup firm, UXI team is attending many business meet. Recently one of the meet was conducted by BangaloreStartup and approximately 40-45 different startups were there in the event. All were busy understanding each other, their nature of business and products etc. The members of UXI team were talking to a product team. The product team wanted to know what is UX?,.. How it works?… When and where it is applicable?… etc.

User Experience of Business Card

In the mean while two gentlemen joined the group and started listening about UX. After sometime one of the gentlemen of two took out his card and introduced himself as an owner of a startup company (name not disclosed) & he mentioned about his product. He said that he wants to apply UX Process into his product. We were happy that we might get a project.😀

Then we exchanged our business cards. While giving the card to us, he asked

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Bad Design Examples – ICICI net banking

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Oh! WoW

What a layout & ——-((*%&$(%)@$%@—————-

In our previous blog we had shown, one of the inner pages. Here is another example of bad layout from ICICI net banking. The user lands on this page when he logs in. We have noticed few points, which are given by the random users.

 


Bad Designs-ICICI net banking


 

  1. Lots of white space on the page, the white space could have been utilized properly. Many more information could have been brought in to the page. Out of these information i can see, most of them are not useful.
  2. The information/content looks random and confusing. It could have been organized in a better way.
  3. Looks like the page is designed by a 5th Std school boy.
  4. There is a section called pre-qualified loan and in the first place home loan offer is not available.
  5. For what reason the calendar is there on the page, no information about the calendar. What is the purpose of this calendar here
  6. There are few short cuts list, no need of scrolling on this but hey could have spread out these links and utilized the white space.

 

Our Observation:

Users were really showing their frustration.  Few of them liked the earlier design.  As UX professionals we felt in this design the designers have not done any task analysis, information architecture is missing, might not have done the user evaluation. We think they might ready to conduct a training session for the users. 

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TUXI 

What is design? – Part 3

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As a startup firm, UXI team is attending many business meet. Recently one of the meet was conducted by BangaloreStartup and approximately 40-45 different startups were there in the event. All were busy understanding each other, their nature of business and products etc. The members of UXI team were talking to a product team. The product team wanted to know what is UX?,.. How it works?… When and where it is applicable?… etc.

User Experience of Business Card

In the mean while two gentlemen joined the group and started listening about UX. After sometime one of the gentlemen of two took out his card and introduced himself as an owner of a startup company (name not disclosed) & he mentioned about his product. He said that he wants to apply UX Process into his product. We were happy that we might get a project.😀

Then we exchanged our business cards. While giving the card to us, he asked

“How is the UX of my LOGO & CARD?”

We were lost, speechless #$%#*&%#%*#&@%% …… Tried to understand, what did he ask? and what he was trying to know from us.

We could notice, he wanted us to talk about the visual design of the Logo and his business Card.

So in currently in this era many people want to use Fancy, Innovative words without understanding the meaning of it. UX is such kind of word been used in wrong sense.

 

What do you think? Leave a reply.

Bad Design Examples – ICICI net banking

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Recently ICICI Net banking has been re-designed. UXI team thought to do a mini and casual survey on the same. And we thought to approach random users in few areas in India. Our team found many of the users are not happy with the current design. The question is Why? You can go through the points below given by the real end users and ask yourself, is it a good or bad design?

What they have to say about this screen. Of course many points were there in the list but only very few we thought to put on this writing.


Bad Designs-ICICI net banking


  1. There is a section called my shortcuts (favorite), which is not in the right place. It should be on the top of the left navigation. No idea for what reason it has been placed at the bottom.
  2. There are many task in the application but they have given only few of them in the for customization
  3. The user does not know in which page he is in. Whether he is in the fund transfer page or in my shortcut or in favorite page. Totally confused.
  4. Currently the user has to select single or multiple items from the activities to favorite activities. The user has to select items then click on the orange button. Why can’t they provide a better interaction design? For Ex. Why not the activities item is added to the favorite activities section as soon as the user selects any of the items from the left list.

Yes ! ! ! These points are really valid. Don’t u think? The end users are unhappy and no idea whether the application has undergone through the UX Design Process or Usability Engineering Process.

So our observation says, If this design is been developed without thinking about the users, then it’s a BETA design. And if it has undergone through the UXD process, then it’s really Bad Design.

 Thanks in advance for your reply.